Hampshire, IL, April 2024 – Jonathan Ochoa has joined animal health solution provider PetAg, Inc. As the Vice President of Marketing, Ochoa is responsible for developing and executing the marketing strategy and go-to-market plans to support PetAg financial goals, build brand awareness and drive product innovation. He will also coach and lead the PetAg marketing team.
Ochoa began his career in the Consumer-Packaged Goods industry with the PepsiCo/Tropicana division in 2012. He transitioned to Glanbia Performance Nutrition (GPN) in 2014 and played a pivotal role in driving growth for the Optimum Nutrition business. Notable achievements include leading the successful turnaround of the Isopure protein powder and drink business, resulting in profitable growth, and expanded retail presence nationwide.
Ochoa joins PetAg from a position as the Vice President of Brand Management at HumanN/SuperBeets, a prominent figure in cardiovascular health. He holds an MBA and a bachelor’s degree with a double major in Marketing and Management Information Systems from Purdue University.
About Pet-Ag, Inc.
Based in Hampshire, Illinois, Pet-Ag is a leading manufacturer of high-quality pet and large animal nutritional products and premium grooming products. Its KMR® for kittens and Esbilac® for puppies are the world’s best-selling neonatal milk replacers. Its other well-known brands include Zoo Dyne® nutritional supplements, Bene-Bac Plus® probiotics, and Fresh ‘n Clean® shampoos and conditioners. Pet-Ag is a business unit of PBI-Gordon Companies, a 100-percent employee-owned company. For more information, please visit www.petag.com.