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imidiPRo™ New Option for Imidacloprid Users

May 1, 2006

Kansas City, Missouri – PBI/Gordon Corporation has announced the addition of ImidiPro™ Systemic Insecticide to their Gordon’s Professional Turf and Ornamental product line. The active ingredient in ImidiPro, imidacloprid, is used extensively in the management of insect pests that attack turfgrass and ornamentals.

ImidiPro Systemic Insecticide is Gordon’s professional 2-pound flowable formulation of imidacloprid. “Now that imidacloprid is off patent there will be many new players in this market,” says John Spaulding, Product Manager for Gordon’s insecticides. “We wanted to give the marketplace a value brand backed by a name they know will give them a quality formulation and stand behind their product,” said Spaulding, “Gordon’s is a name they trust.” The ImidiPro package size is unique to the professional industry. “We’re giving the market a 20-ounce bottle, just enough to treat one acre of turfgrass,” says Spaulding.

ImdiPro is a systemic insecticide which offers plant residual protection from white grubs and many other turfgrass pests as well as protecting ornamentals from sucking and piercing insects. ImidiPro should be applied prior to infestation or at the first sign of insect activity to allow adequate product uptake by target plants.

“Imidacloprid has been the premier product in professional insect control since it first came out,” says Spaulding, “because of it’s low mammalian toxicity and broad-spectrum insect protection.” ImidiPro has a CAUTION signal word, making it an excellent choice for insect control in public outdoor and interiorscaped areas. ImidiPro is also a low odor formulation. ImidiPro has proven efficacy against white grubs, billbugs, weevils and cutworm in turfgrasses as well as aphids, Japanese beetles, leafminers, sawfly larvae, scale and whiteflies on ornamentals. Application options include soil injection and soil drench application around trees and shrubs as well as spray application on ornamental, pome fruit and pecan trees, grapes and turfgrass sites. ImidiPro is also labeled for ant control.

PBI/Gordon is best known for their Trimec® Herbicides and, more recently, for SpeedZone®, Surge® and Q4® Herbicides. “But we’re not just an herbicide company any more,” says Spaulding. “ImidiPro is the second insecticide we’ve introduced recently,” he explained, citing the company’s organic Azatrol® EC Insecticide which was introduced in 2003. The company has plans to further enhance their insecticide product offerings, according to Spaulding.

For more information concerning new ImidiPro Systemic Insecticide, call 1-800-821-7925 or visit pbigordon.com/imidipro.


Press Contacts
Mary Ellen Scheib
Marketing Specialist

(816) 460-6216

PBI/Gordon, the PBI/Gordon logo and Trimec, SpeedZone, Surge and imidiPro are trademarks of PBI/Gordon. Other company and product names may be trademarks of their respective owners.

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